Consider the culture of the users of a space when developing the colour palette.

Develop colour palettes that differ for users from European-based countries (U.S. or England) versus Asian-based countries (Korea or Japan).

Create a colour palette that includes neutral or cool hues, light values with high contrast, weak chroma when designing for Japanese users.

Create a colour palette that includes neutral hues, middle values, weak chroma, and medium to high contrast when designing for Korean clients.

Create a colour palette that includes warm hues, middle values, moderate chroma, and medium to low contrast for English clients.

Create a colour palette that includes warm hues, middle values, moderate chroma, low value contrast, and medium chroma contrast for U.S. clients.

Key Concepts

The integrated abstract colour palette was a series of shapes combined together in an 8" x 11" format to reflect how colors are viewed in interiors. Each shape (a varied size rectangle) represented the colour of interior components such as carpeting, furnishings, window treatments, or walls.

This abstract colour palette did not include any "objects" such as windows or a fireplace, which when viewed in an interior photo, can influence a subject's preference or meaning response.

Colour is seen in interiors as overlapping or adjacent and as hues, values, chromas (intensity), and the contrast between two color values or chromas.

Preference reflects what people see as desirable. Meaning and preference are interrelated.

Meaning occurs when people find a level of significance in an object, colour, or piece of apparel; it is subjective, differs for each individual, and is formed by education, experiences, and culture (Sharpe, 1982).