This study explored the influence of store image on consumers' store preferences. Factors that contribute to store image may impact consumers' choices differently.
Findings
 Be aware of significant factors such as merchandising, accessibility, reputation, in-store service, store atmosphere, and promotions to increase consumer preference.
Ensure that the store is easily accessible and that travel time to the store is short.
Create promotions that heighten public awareness and increase patronage.
Improve the retail experience and reduce discomfort within the store by providing facilities like water fountains, seating for resting, and areas for children.
Provide favorable post-transactional services to increase repeat customers, such as merchandise delivery, warranty offers, installation, and hassle-free return policies.
Key Concepts
Stores that are incompatible with a consumer's beliefs and values will not be attractive to the consumer.
The attributes of a store act as the external stimuli that become the starting point for the consumer behavior process.
Consumers' visits to stores are often considered a recreational activity.
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